Premiere Vision NY: New Brands, New Business

As an increasing number of new brands are coming into the market, they are opening up new business opportunities for mills. This was good news for exhibitors at Premiere Vision New York (January 16-17, 2018), who told Inside Fashion that these news brands were becoming an important source of new orders.

“There are a lot of new, independent brands coming into the market.  Independent designers are always looking for something different so this is a big chance for us. We’re very good at product development,” said Charles Tsai at Full Blossom (Taiwan), explaining that his company was a vertical operation from yarn through to the finishing and could create very unique products.

“E-commerce has increased the competition at retail by enabling many new brands to enter the market. At the same time, it’s caused some traditional brands to lose a lot of business, or even shut down,” said Hans Hsu at Ruentex (Taiwan).  “Amazon is growing its private label apparel business and will compete with traditional apparel brands on price,” he added.

While there’s been a surge in new, independent brands entering the market, most of them are quite small. For mills that require larger orders, the market is still very tough.

“The US is a little challenging for us since we need big quantities to do custom designs for our buyers.  Unfortunately, in the US the big volume orders usually go to China.   We provide good delivery and good quality so we are trying to take some orders away from China,” said Yasemin Selcuk at Confetti Fabrics (Turkey).

 

Mills Sees Good Times Ahead in the U.S.

“We’ve had a long period of business being very slow in the US and Europe.  Now it seems the US is coming back.  We’re getting more orders and/or larger orders, so I think things are getting better,” said Jong D. Choi at Koojoo Global (Korea).  Other mills also reported positive market feedback.  READ MORE

Tags

fabric, yarn, leather, prints

Share

EVENTS CALENDAR

Kingpins New York

28 Nov, 2018 — 29 Nov, 2018    Basketball City - Pier 36, 299 South Street New York New York United States
Event summary
Denim innovation and networking
Event details

Denim innovation and networking

 

http://www.kingpinsshow.com

  • Date
    28 Nov, 2018 — 29 Nov, 2018
  • Location

    Pier 36, 299 South Street New York New York United States

Basketball City

Performance Days

28 Nov, 2018 — 29 Nov, 2018    MTC World of Fashion - Taunusstraße 45, Ingolstädter Str. 45 - 47 Munich Germany
Event details

Functional and performance fabrics

www.performancedays.com

  • Date
    28 Nov, 2018 — 29 Nov, 2018
  • Location

    Taunusstraße 45, Ingolstädter Str. 45 - 47 Munich Germany

MTC World of Fashion

View by Munich Fabric Start

04 Dec, 2018 — 05 Dec, 2018    MVG Museum - Ständlerstraße 26 Munich Germany
Event summary
Premium Fabric Selection
Event details

Premium Fabric Selection

http://www.viewmunich.com

  • Date
    04 Dec, 2018 — 05 Dec, 2018
  • Location

    Ständlerstraße 26 Munich Germany

MVG Museum

Denim by Premiere Vision

05 Dec, 2018 — 06 Dec, 2018    The Old Truman Brewery - 91 Brick Lane London United Kingdom
Event summary
Trends, innovation and new technology
Event details

Trends, innovation and new technology

http://www.denimpremierevision.com

  • Date
    05 Dec, 2018 — 06 Dec, 2018
  • Location

    91 Brick Lane London United Kingdom

The Old Truman Brewery

Blossom Premiere Vision

12 Dec, 2018 — 13 Dec, 2018    Carreau de Temple - 4, rue Eugene Spuller Paris France
Event summary
Pre-collection for SS '20
Event details

Pre-collection for SS '20

http://www.blossompremierevision.com

  • Date
    12 Dec, 2018 — 13 Dec, 2018
  • Location

    4, rue Eugene Spuller Paris France

Carreau de Temple