Trade Event News

CCI Presents Innovation and Sustainability at PV Paris

Sustainability and innovation were the focus at Cotton Council International’s (CCI)  WHAT’S NEW IN COTTON at Premiere Vision Paris.


CCI-PV“U.S. cotton’s sustainability and innovation are WHAT’S NEW IN COTTON™ right now,” CCI Executive Director Bruce Atherley said. 


“At Première Vision we presented innovative technologies utilizing U.S. cotton, designed to inspire the textile industry, such as innovative traceability solutions and a sustainable alternative to traditional stretch fabrics.”


Regarding sustainability, Mr. Atherley said that CCI has introduced the new U.S. Cotton Trust Protocol, a program that provides U.S. cotton farmers a voluntary way to formally document and communicate common elements of best management practices – a significant step that further shows that U.S. cotton is shrinking its environmental footprint.


“The Trust Protocol will provide U.S. cotton’s customers the confidence that they are sourcing, spinning and selling sustainably-produced U.S. cotton,” he said. “Through the collection of robust data, the Trust Protocol will remove risk by giving U.S. cotton’s customers the evidence they need to demonstrate progress toward the United Nations Sustainable Development Goals and other sustainability pledges – making the Trust Protocol the right choice for today and tomorrow.”



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