Trade Event News

Indorama to Launch CoolVisions+Cotton Denim at Outdoor Retailer Show


Indorama Ventures will introduce the latest addition to their sustainable portfolio: CoolVisions + Cotton denim. The addition of CoolVisions polypropylene to traditional cotton denim delivers significant benefits to the environment, reducing water consumption, indigo dye, and chemicals by 45%. In addition, these innovative denim fabrics are softer, dry faster, and are lighter weight than traditional denim.


“We developed this new sustainable denim to meet performance needs in outdoor lifestyle and workwear applications, said Susan Lynn, Global Sales and Marketing Manager.


“CoolVisions polypropylene remains a favorite performance fiber, featuring low moisture regain, improved bulk and coverage with less weight, and ease of care. Polypropylene has one of the lowest cradle-to-factory gate carbon footprints among synthetic fibers and ranks high on the Higg Index, and CoolVisions® polypropylene fiber is Oeko-Tex certified.”


CoolVisions® dyeable polypropylene is part of $10.7 billion Indorama Ventures PCL, a global leader in polyester with a robust commitment to sustainability.



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