Trade Fair Reports

Taipei in Style: Fresh New Fashion


At the recent Taipei in Style (Oct 4-6), both young designers and established brands presented collections that were both innovative and had good market potential.

The event included the annual Fashion Design Awards that showcased surprisingly mature design talent - a welcome relief from the usual young designer collections that typically try too hard to make a ‘statement’ and simply end up looking, well, immature.  
Overall, the collections from rising stars and established brands were poised to be serious contenders in the mid-to-higher tier retail arena.   

Taiwanese designers present collections with smart casual through to sporty themes.  Most collections featured clean lines, yet with enough detail to be interesting.  Color palettes pulled from nature, with pops of sharp colors as accents.

Fabric choices reflected Taiwan's strength as a producer of sophisticated, high end fabrics - both for performance/function, as well as interesting fashion fabrics.

The event, which this year combined Taipei in Style with Taiwan Fashion Week, offered two full days of catwalk shows along side a boutique-sized exhibition of apparel and accessories brands. 


Both the exhibition and catwalks offered a carefully edited selection of brands that offered good quality - in design and workmanship.  Price points targeted a mid-tier customer, who can afford apparel that uses higher quality fabrics and more unique designs.  We applaud the organizers for choosing to focus, rather than simply selling booth space to anyone who was willing to pay for it.

Taipei in Style was just the right size to be easy to work and friendly, providing a great opportunity to discover Taiwan’s fashion brands.

Why We Recommend Taipei in Style:  A chance to discover new brands with big retail potential.  An environment that is so friendly and welcoming that you won’t want to go home!



| Categories: Trade Fairs | Tags: Taipei in Style, Taiwan designers, Asian brands, Asian designers | Return

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