Trade Fair Reports

Premiere Vision NY: Market Gives New Venue a Big Thumbs Up!

 

Exhibitors and visitors gave Premiere Vision New York a big thumbs up on its new venue.

 

This session (January 21-22, 2020) saw the New York edition of the iconic Paris-based materials exhibition move from the Piers on New York's West Side to the heart of the city's Fashion District. 

 

The new venue, The Center, at 5th Avenue and 38th Street, is a converted office building that now serves as a venue for events. 

 

The advantage, aside from its mid-town location, is that it doesn't have that vast openess that typical purpose-built exhibition spaces have.  While those massive venues work for certain types of fairs, in particular those that focus on machinery, they often feel too 'empty' when showing finer products such as fabrics.

 

Premiere Vision New York grouped exhbitors into various rooms on the ground and first floor of the venue.  This created a sense of 'discovery' as visitors moved from one room to the next, almost like being at a museum where you don't know what you might find around the next corner.

 

Although the rooms could be crowded during peak times during the 2-day show, that also created a buzz that is often missing in larger venues where fairs often feel empty, despite good visitor attendence. 

 

In the new venue booths featured an open format that did away with the typical 'stand' build out that separates one exhibitor from the next.

 

Instead, the open plan that Premiere Vision New York used allowed visitors to take in - at a glnance - a wider view of products in each aisle.  This increased the likelihood that a visitor who was heading to a specific exhibitor might stumble upon something new and eyecatching. 

 

Overall, the high vibe January session was a great way to energize the industry and get brands and suppliers excited about the next season.

 

 

| Categories: Trade Fairs | Tags: trade fair reports, fabric fairs, materials | Return

 
Events Calendar

Gartex Process

21 Aug, 2020 — 23 Aug, 2020    Gartex Texprocess - Building no. 9, Lower Ground Floor, Sant Nagar, East Of Kailash, near Vodafone Store New Dehli Delhi India
Event details

A compressive fair for apparel manufacturing.

 

Website:  www.gartexindia.com

  • Date
    21 Aug, 2020 — 23 Aug, 2020
  • Location

    Building no. 9, Lower Ground Floor, Sant Nagar, East Of Kailash, near Vodafone Store New Dehli Delhi India

Gartex Texprocess

GT Korea 2020

10 Sep, 2020 — 12 Sep, 2020    KINTEX (Korean International Exhibition Center) - 217-59 Kintekseu-ro, Daehwa-dong, Ilsanseo-gu, Goyang-si, Gyeonggi-do Seoul South Korea
Event details

Garment Machinery and Textile Industry

Tel:  +82-2-481-3411

email: gtkorea@jesmedia.com

http://www.gtkorea.org/

  • Date
    10 Sep, 2020 — 12 Sep, 2020
  • Location

    217-59 Kintekseu-ro, Daehwa-dong, Ilsanseo-gu, Goyang-si, Gyeonggi-do Seoul South Korea

KINTEX (Korean International Exhibition Center)

Performance Days

28 Oct, 2020 — 29 Oct, 2020    Messe Munchen International - Hall C3, Paul-Henri-Spaak-Straße Munich Germany
Event details

Functional and sustainable materials.

 

www.performancedays.com

  • Date
    28 Oct, 2020 — 29 Oct, 2020
  • Location

    Hall C3, Paul-Henri-Spaak-Straße Munich Germany

Messe Munchen International

Kingpins Amsterdam

28 Oct, 2020 — 29 Oct, 2020    SugarCity - Kristalpromenade 7 Halfweg Netherlands
Event details

Denim innovation and jeanswear   |   http://www.kingpinsshow.com

  • Date
    28 Oct, 2020 — 29 Oct, 2020
  • Location

    Kristalpromenade 7 Halfweg Netherlands

SugarCity

Kingpins New York

17 Nov, 2020 — 18 Nov, 2020    Basketball City - Pier 36, 299 South Street New York New York United States
Event details

Denim innovation and jeanswear   |   http://www.kingpinsshow.com

  • Date
    17 Nov, 2020 — 18 Nov, 2020
  • Location

    Pier 36, 299 South Street New York New York United States

Basketball City