Trade Fair Reports

Premiere Vision NY: Market Gives New Venue a Big Thumbs Up!

 

Exhibitors and visitors gave Premiere Vision New York a big thumbs up on its new venue.

 

This session (January 21-22, 2020) saw the New York edition of the iconic Paris-based materials exhibition move from the Piers on New York's West Side to the heart of the city's Fashion District. 

 

The new venue, The Center, at 5th Avenue and 38th Street, is a converted office building that now serves as a venue for events. 

 

The advantage, aside from its mid-town location, is that it doesn't have that vast openess that typical purpose-built exhibition spaces have.  While those massive venues work for certain types of fairs, in particular those that focus on machinery, they often feel too 'empty' when showing finer products such as fabrics.

 

Premiere Vision New York grouped exhbitors into various rooms on the ground and first floor of the venue.  This created a sense of 'discovery' as visitors moved from one room to the next, almost like being at a museum where you don't know what you might find around the next corner.

 

Although the rooms could be crowded during peak times during the 2-day show, that also created a buzz that is often missing in larger venues where fairs often feel empty, despite good visitor attendence. 

 

In the new venue booths featured an open format that did away with the typical 'stand' build out that separates one exhibitor from the next.

 

Instead, the open plan that Premiere Vision New York used allowed visitors to take in - at a glnance - a wider view of products in each aisle.  This increased the likelihood that a visitor who was heading to a specific exhibitor might stumble upon something new and eyecatching. 

 

Overall, the high vibe January session was a great way to energize the industry and get brands and suppliers excited about the next season.

 

 

| Categories: Trade Fairs | Tags: trade fair reports, fabric fairs, materials | Return

 
Events Calendar

APLF (NEW DATES)

01 Jun, 2020 — 03 Jun, 2020    Hong Kong Convention And Exhibition Centre - 1 Expo Drive Wanchai Hong Kong
Event details

Leather, components, synthetic materials for footwear, handbags and leathergoods.

 

www.aplf.com

  • Date
    01 Jun, 2020 — 03 Jun, 2020
  • Location

    1 Expo Drive Wanchai Hong Kong

Hong Kong Convention And Exhibition Centre

Fashion Access (NEW DATES)

01 Jun, 2020 — 03 Jun, 2020    Hong Kong Convention And Exhibition Centre - 1 Expo Drive Wanchai Hong Kong
Event details

Shoes, handbags, and leathergoods.

 

www.fashionaccess.aplf.com

  • Date
    01 Jun, 2020 — 03 Jun, 2020
  • Location

    1 Expo Drive Wanchai Hong Kong

Hong Kong Convention And Exhibition Centre

Kingpins New York

09 Jun, 2020 — 10 Jun, 2020    Basketball City - Pier 36, 299 South Street New York New York United States
Event details

Denim innovation and jeanswear   |   http://www.kingpinsshow.com

  • Date
    09 Jun, 2020 — 10 Jun, 2020
  • Location

    Pier 36, 299 South Street New York New York United States

Basketball City

Denim by Premiere Vision

10 Jun, 2020 — 11 Jun, 2020    Milan SUPERSTUDIO PIU - Via Tortona, 27 Milan Italy
Event details

Denim innovation   |  www.denimpremierevision.com

  • Date
    10 Jun, 2020 — 11 Jun, 2020
  • Location

    Via Tortona, 27 Milan Italy

Milan SUPERSTUDIO PIU

SPINEXPO Paris

29 Jun, 2020 — 30 Jun, 2020    Carousel du Louvre - 99 Rue de Rivoli Paris France
Event details

Knitwear and yarn innovation.  A well presented, easy to work fair enhanced by inspiring trend forums.

 

www.spinexpo.com

  • Date
    29 Jun, 2020 — 30 Jun, 2020
  • Location

    99 Rue de Rivoli Paris France

Carousel du Louvre
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