5 Steps to Begin a Sucessful Customer Experience Program

5 Steps to Begin a Sucessful Customer Experience Program

Customer Experience or CX is a hot initiative at many companies and many more companies, from Fortune 500 to 5-10 person start-ups, are looking how to start and build their CX programs.  Customer Experience takes passion, perseverance, and a belief to build a great series of experiences for the customer across all customer interaction points in an organization.  A great product or service is the start point for great CX.  You also need a great billing process, great digital tools,...
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It’s About the Experience, Not the Channel

It’s About the Experience, Not the Channel

Online isn’t what’s driving brands out of business.  It’s a lack of direction and focus that’s doing it.There’s a lot of evidence that if you can get your sales assistants to really engage with customers – and find out what their real needs are – and give them advice that is authentic and plausible, that’s something very difficult to get in a purely online experience.“It requires a shift in behavior.  Most organizations are very loo...
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Investments into Vietnam Starts to Slow Down

Investments into Vietnam Starts to Slow Down

After a record US$21.93 billion in foreign direct investment (FDI) during the first seven months of 2017, a 52 percent year-on-year surge and the highest growth rate since 2011, investment has started to taper off..  Noteworthy, is that of all the FDI pouring into the nation only US$0.75 billion went to the textile and garment industry, despite Vietnam attracting an increasing volume of apparel orders. Manufacturing and processing industries continued to be the top sector, receiving US$10.8...
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China’s Growing Sports Sector Lures Investors

China’s Growing Sports Sector Lures Investors

While still way behind developed nations, China’s sports sector is poised for massive growth.Aided by a national plan to boost the sports industry, sport-related businesses have attracted massive financing from private and corporate investors over the past two years.The sports entertainment and service sectors, which include businesses such as sports marketing, training, venue operation and sports tourism, are considered the industry's next frontier, with their growth linked to a shift...
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Liverpool Dept Store:  Leaner & Faster

Liverpool Dept Store: Leaner & Faster

How a new sourcing strategy helped Liverpool Department Stores outperform the market. “We met our retail targets for 2017, thanks to the very responsible handling of inventory,” said Stephen C. Patton, Liverpool Asian Sourcing CM. “The focus was on keeping inventories turning and having a leaner business with better end margins.  Our business is very price driven, and the consumer has become very dependent upon promotions, so we need to be sure that our initial p...
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Leather Suffers Despite Trend Towards Natural Fibers

Leather Suffers Despite Trend Towards Natural Fibers

In the apparel sector it’s all about natural fibers.  Seen as being better quality, more skin-friendly and part of the whole movement towards greener living, fabric and yarn is seeing a growing demand for natural-touch textiles, even when they are made from synthetic fibers. The demand for natural fibers has driven up both wool and cotton prices, which have been on an strong upward trend since last year. Cotton is now expected to reach 85 cents by July, up from the low 70 ce...
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Fast Retaling Sees Opportunities Where Others See Obstacles

Fast Retaling Sees Opportunities Where Others See Obstacles

Ambitious Uniqlo is looking to beat out rivals H&M and Inditex as the biggest fast fashion retailer.  It’s a tough challenge.  Both H&M and Inditex are at the top of their game, and look set to remain strong through savvy market moves that keep them two steps ahead of their competitors. However Fast Retaling Co. Ltd., Uniqlo’s parent company, has one ace in the hole: a dominant share of the Asian market.  Not surprisingly, H&M and Inditex draw their st...
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How an Underwear Brand Won a 30% Share of the China Market

How an Underwear Brand Won a 30% Share of the China Market

Three Gun shows that with the right formula a legacy brand can remain strong in China’s highly competitive intimate apparel market.Every day old brands die off are replaced by up and coming new brands. Nowhere is this truer than in China’s domestic market, where survival in this highly competitive market is not an easy task. And it’s almost a miracle to remain an industry leader for two decades.  This is exactly what underwear brand Three Gun has done - not only has it bee...
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Knitwear Moves Up the Value Chain

Knitwear Moves Up the Value Chain

Higher materials prices and more demanding consumers are starting to move the market in a new direction. Materials prices have hit new highs, the major markets remain challenging and China’s domestic market is continuing to get even more competitive. Still, suppliers and buyers at Spinexpo Shanghai (March 13-15) were optimistic about the coming season.  Part of that is a result of the fair’s unique spirit, which combines innovation and inspiration on both the design an...
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How to Be Prepared for Unexpected Change

How to Be Prepared for Unexpected Change

What we can learn from military leadership about surving market shifts.One of the most overused business expressions is, “Embrace the Change!”  This, of course, is the change that we as leaders want to occur.  Usually these changes are the ones as leaders that we want to happen for our own personal benefit or for reasons that we believe are “right in our own conception of the future.”  By telling others to “Embrace the (my) Change,” it serves ou...
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