How an Underwear Brand Won a 30% Share of the China Market

How an Underwear Brand Won a 30% Share of the China Market

Three Gun shows that with the right formula a legacy brand can remain strong in China’s highly competitive intimate apparel market.Every day old brands die off are replaced by up and coming new brands. Nowhere is this truer than in China’s domestic market, where survival in this highly competitive market is not an easy task. And it’s almost a miracle to remain an industry leader for two decades.  This is exactly what underwear brand Three Gun has done - not only has it bee...
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Knitwear Moves Up the Value Chain

Knitwear Moves Up the Value Chain

Higher materials prices and more demanding consumers are starting to move the market in a new direction. Materials prices have hit new highs, the major markets remain challenging and China’s domestic market is continuing to get even more competitive. Still, suppliers and buyers at Spinexpo Shanghai (March 13-15) were optimistic about the coming season.  Part of that is a result of the fair’s unique spirit, which combines innovation and inspiration on both the design an...
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How to Be Prepared for Unexpected Change

How to Be Prepared for Unexpected Change

What we can learn from military leadership about surving market shifts.One of the most overused business expressions is, “Embrace the Change!”  This, of course, is the change that we as leaders want to occur.  Usually these changes are the ones as leaders that we want to happen for our own personal benefit or for reasons that we believe are “right in our own conception of the future.”  By telling others to “Embrace the (my) Change,” it serves ou...
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Asian Retail Markets See a Retail Rebound

Asian Retail Markets See a Retail Rebound

After several sluggish years, bricks n’ mortar retail in the region’s major cities is starting to recover.  Just when retailers were convinced that physical retail stores were no longer important, they found that they are.  In 2017, a growing number of online brands moved offline.  And while most retailers continue to grow their online presence, there’s a growing trend to better integrate online and offline channels.  Overall, it’s been good news ...
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 “Better Quality, Same Price” Strategy Wins China’s Menswear Market

“Better Quality, Same Price” Strategy Wins China’s Menswear Market

China’s unique market environment has cultivated a group of highly successful (2 words – menswear and brands) menswear brands. By 2016, China’s womenswear market had reached US$131 billion (RMB 513.11 billion) annually, nearly twice the size of its menswear market.  The menswear market was smaller, but still large US$77 billion (RMB 513.1), according to statistics from the Hong Kong Trade Development Council (HKTDC). However, the nation’s womenswear sector is a class...
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Plug & Play Software Gives A Granular View of Each Order

Plug & Play Software Gives A Granular View of Each Order

Swivel makes the supply chain more transparent without the need for complicated systems.  Tighter inventory management is becoming the newest focus as buyers look for additional areas where they can squeeze hidden costs out of the system. More agile inventory management is one of them.This requires a much sharper view of where each order is in the supply chain and clever software from Swivel Software is making this much more accessible for both buyers and suppliers. Getting Granul...
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Garden City: Focusing On Quality

Garden City has built its success on becoming an expert in shirt production.Like many successful companies in this region, Garden City Fashion Pvt Ltd. started out as a small family business.  Founded in 1988, has grown into one of the nation’s leading garment manufacturers. Now the company employs more than 2800 workers and produces around 500,000 shirts each month. Quality Focused ProductionQuality is what differentiates Garden City from other Indian suppliers. With more than t...
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Mills See Good Times Ahead in the U.S.

Mills See Good Times Ahead in the U.S.

“We expect to see about 30 percent growth in our US business this year. Since we started our own business in the States in 2012, we’ve seen double-digit growth each year,” said Eberhard Ganns, managing director at Union Knopf (Germany). One of the biggest changes in the market that we are seeing is a trend away from what has been a price driven market. We see brands coming up and being successful that are focusing on giving value for money to their customers. It’s not only about discoun...
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A New Lace is Bringing Luxury to the Mainstream Intimate Apparel Market

A New Lace is Bringing Luxury to the Mainstream Intimate Apparel Market

The elegance of Leavers lace has now been interpreted into a new collection that is priced for the mainstream market. The new development, from Brunet International, will add the touch of luxury that consumers want, at prices they can afford.
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Finding Hidden Savings in Transportation Costs

Finding Hidden Savings in Transportation Costs

Can you reduce shipping costs, without compromising on service? AFMS says most companies can. In a market where every cent matters, being able to reduce transportation costs, without sacrificing service, could be a game changer for companies looking for ways to improve their margins. “Logistics has gotten a lot more complicated,” said Ken Asztalos, VP Transportation Strategies at AFMS, a company that provides transportation intelligence.  “Today you need to look ...
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