How Hstyle is Dividing and Conquering China's Retail Market

How Hstyle is Dividing and Conquering China's Retail Market

How HStyle’s conglomeration of micro ‘brand-teams’ has helped it stay on top in China’s wildly competitive online market. China’s booming e-commerce market has spawned many successful online fashion retailers, but by far, HStyle is one of the most successful.  HStyle, also known as Handu Yishe, was set up by Zhao Yingguao (赵迎光) in 2006. The company started by selling Korean-style garments online.  It’s main brand, HStyle (韩都衣舍), literally...
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How 361 Became Master of the Game

In 2016, 361 Degree’s total income increased 12.6 percent year on year to RMB 5.02 billion (US$0.74 billion), making it China’s fourth largest sportswear brand. Gross profit increased 15.7 percent year-on-year to RMB 2.11 billion (US$ 0.31), according to the company’s 2016 annual report.
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Cutting Costs vs. Boosting Margins

“The future is all about consumers deciding what is fashion and what they want the product to look like. Instead of a push to inventory, it’s really a pull from the consumers, ” said Jose R. Suarez, CEO at Impactiva, a supply chain optimization solution provider.Instead of chasing cheap labor and trying turn over more products, brands and retailers have to start maximizing their net margins.“The key factor that impacts net margin is the average sale price after discounts....
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How Targeting Let Broadcast Standout in the Crowd

How Targeting Let Broadcast Standout in the Crowd

With over 20,000 women’s apparel brands, winning consumer loyalty takes a finely tuned strategy As Chinese consumers continue to trade up, mid-tier brands that offer better products are experiencing rapid growth in the domestic market. Among China’s rising mid-tiers brands, Broadcast (日播) is probably one of the youngest and most successful brands. Within two decades, the company evolved from a small studio into one of the most well respected designer brands in China. Ther...
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Indonesia Encourages Textile Industry with Relaxed Investment Regulations

Garment manufacturing is back in fashion, and getting increasing government support. After years of being sidelined, there’s renewed government support for Indonesia’s garment and textile industry. In the pre-WTO days, when quota still played a key role in determining where one sourced apparel, Indonesia was one of the leading Asian apparel exporters. When China joined the WTO, orders from around the region flowed into China and the nation’s industry has struggled to ...
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From Successful Retailer to Supply Chain Management Service Provider

As one of China’s biggest fashion retailers, Souyute focuses on designing, developing and selling garments. Thanks to the scale of its production, the company is able to work with some of the best domestic suppliers and get products at very competitive prices. Souyute manages more than a hundred upstream (mainly spinners) and down stream (mainly garment factories and trading companies) partners. As supply chain management becomes increasingly complex, the company realized that its expertis...
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How Technical Innovation is Putting Nameson on Top

How Technical Innovation is Putting Nameson on Top

R&D investment is helping drive more interesting products at affordable prices. “Innovation is the key, it’s about new techniques not simply creating mood boards,” said Sing Li, executive director at Nameson.  “We are a manufacturer so it’s important for us to work on new developments in washes, garment construction and other techniques.”All markets remain tough and competition for orders is fierce so for a manufacturer to hold onto the business ...
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Spinexpo Paris:  Better Yarns Find a Strong Market in Europe

Spinexpo Paris: Better Yarns Find a Strong Market in Europe

Not surprisingly, Europe is the top market for better yarn suppliers, with buyers valuing quality and innovation (and are willing to pay more to get it).  So it was also not surprising that Spinexpo Paris (July 3-5, 2017) drew strong visitor attendance, especially from Germany, the UK and Scandinavia, as well as of course from France.The fair, which features commercially viable fashion yarns, seemed to offer buyers what they were looking for. Some new customers are coming and they are ...
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Souyute:  The Unique Advantage of Starting Small

Souyute: The Unique Advantage of Starting Small

How Fashion Frontier built a massively successful brand portfolio by focusing only on lower tier cities Souyute is a very rare case among successful Chinese fashion retailers. Unlike its competitors such as Semir, Yishion, or Meters/bonwe, which built their retail presence in major cities first, then trickled down to lower tier cities, Souyute Group Co Ltd(搜于特集团)started by serving consumers in lower tiers cities and still focuses on this market today.  It’s main brand, Fashi...
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New York is About Niches

New York is About Niches

New brands are starting to fill in void that is being left as big buyers reduce orders. Mills came to New York this summer hoping to connect with American power buyers (those mega brands and retailers who can place those sought after volume orders), but what they found was a growing market of small to medium sized brands.That was not necessarily bad news.  For those mills that thrive on volume business, the summer fairs were a disappointment. But for an increasing number who are starti...
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