Why Amazon is Winning in India; What Could Go Wrong

Why Amazon is Winning in India; What Could Go Wrong

Amazon entered the Indian market in 2013, and in a few short years has overtaken local competitors.  Here's why:Amazon learned from the mistakes they made in China (they studied their mistakes rather than blaming the market, the economy, and other factors). Better user experience (UX).  Pages are better organized, easier to find products.Better customer service.  Amazon is used to servicing demanding consumers in developed markets.Lower prices than competitors on most ite...
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Interesting Facts About Pop Ups

$80 billion.  Estimated annual sales generated by pop up shops 88%.  As many as 88 percent of consumers are now ‘web-rooming’ – researching products online and then looking for a physical store where they can ‘try before they buy’.   For retailers, the cost of a pop up can be a lot cheaper than the carry cost of sending out millions of dollars in merchandise (with free shipping) only get as much as 75 percent of back as returns 30 days later...
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A New Model Is Putting Bricks n' Mortar Back on the Map

A New Model Is Putting Bricks n' Mortar Back on the Map

It turns out that physical retail isn’t dead, it’s just reinventing itself. Traditional retail space that was established on the basis of long-term leases is now going in the direction of some many other industries – shorter term commitments that offer tenants greater flexibility. Pop ups used to be the exception. Now they rule.  Few brands have the capital to test the waters with long term retail commitments.  Even those who are established are seeing that agili...
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Chinese Sports Brands are Gearing Up to Become Global Players

Chinese Sports Brands are Gearing Up to Become Global Players

Domestic sports brand Anta built a big international profile.China’s market is big, but so is the competition.  While fashion brands have the advantage of facing a much more fragmented market, with very few dominant players, for sports brands it's a different story. The nation’s local brands have found themselves going head-to-head with international power brands like Nike, Adidas, Puma and others.  However, now the underdogs have caught up – and are starting...
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Being the Cheapest is Becoming Too Expensive for Bangladesh

Being the Cheapest is Becoming Too Expensive for Bangladesh

The race to the bottom is putting the nation’s manufacturers in an increasingly uncompetitive position.Facing continued downward price pressure from international buyers as well as rapid rises in production costs has put Bangladeshi garment suppliers between a rock and a hard place. The nation’s core advantage of being the lowest cost producer has enabled it to beat competitors for the big volume orders.  Unfortunately, volume tends to go hand-in-hand with price sensitivity...
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How Denim Continues to Win Market Share

How Denim Continues to Win Market Share

In a hyper competitive market, jeans are finding new ways to remain on consumers’ shopping lists. Although jeans remain a fashion favorite, increasing competition from other casualwear options, as well as just the sheer number of denim brands in the market, has challenged brands and retailers to find new ways to keep their products exciting. “Today the two biggest challenges we face in the denim market are: Convincing the consumer, who already owns several pairs of jeans, t...
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China’s Double Standard For Children’s Wear

China’s Double Standard For Children’s Wear

China has one of the world’s strictest quality and safety standards for childrenswear (1 word, like menswear) products.In June 2016, the nation launched its first mandatory national standard for infant’s and children’s textile products, the New Safety Technical Code forInfant and Children's Textile Products GB 31701-2015, a standard that was much stricter than U.S., EU, and Japanese standards. A two-year transition period was set for implementation. Products produced b...
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A Fast Growing Market that Brands Have Ignored

A Fast Growing Market that Brands Have Ignored

Nearly 1 billion consumers worldwide wear plus-sizes.  Why aren’t brands listening to their cry for better fashion options? The fashion industry is scrambling to meet sales targets and yet most brands and retailers willingly overlook what could be a huge market opportunity for them:  Plus Sizes. There is more than ample data to validate that people are getting larger, even in developing nations.  At the same time, larger consumers are more demanding and want clothi...
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15 Cutting Edge ‘Inclusive’ Brands

15 Cutting Edge ‘Inclusive’ Brands

These brands were purpose-built to cater to the plus-size consumer.  Torrid:  One of the first brands designed just for the fashionable plus size consumerPremme: Rock star-inspired fashion11 Honore: Luxury fashionPlus BLKYN:  Vintage vibe fashionCurvy Beach: SwimwearDay/Won:   ActivewearAshley Neil Tipton: Project Runway winner.  Has done capsules for JC Penney, along with having her own collection.See Rose Go:  Sexy club wearRWN by Rawan:  Denim, plus oth...
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A Fast Growing Market That's Being Seriously Overlooked

A Fast Growing Market That's Being Seriously Overlooked

Nearly 1 billion consumers worldwide wear plus-sizes.  Why aren’t brands listening to their cry for better fashion options? The fashion industry is scrambling to meet sales targets and yet most brands and retailers willingly overlook what could be a huge market opportunity for them:  Plus Sizes. There is more than ample data to validate that people are getting larger, even in developing nations.  At the same time, larger consumers are more demanding and want clothi...
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