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Archive by category: OTHERReturn
How to Out Wit, Out Run & Out Last the Market | Ken Chew Tan@FASHCON
To win at retail today you need great products - and the ability to present them to the consumer in a way that builds engagement and brand loyalty. That's a lot easier said than done! Fortuantely, new technology is helping us to use our retail space more creatively and to provide more customized products. With over 20 years experience in retail and industrial technology, Ken Chew Tan, Business Experience Consultant at Dassault Systemes, shows us how to Out Wit, Out Run and Out Pe...
| Categories: OTHER, FASHCON, FASHION TECH, SUPPLY CHAIN MGMT, MANAGEMENT
New Strategies for Selling to China's Consumer Market | Daini Xu@FASHCON
Finding the right marketing strategy to connect with China's elusive consumer market is a challenge even the most experienced brands face. Here, digital marketer Daini Xu shares what has changed and what's working now.
| Categories: OTHER, FASHCON