While most of the market is chasing price, IZ Direct Enterprises Ltd. chose to take a different direction.
The Hong Kong-based company decided to focus on creativity and quality, with the goal of capturing what they saw as an emerging market for better and more unique fashion.
“We’ve grown a lot, even in bad times,” said Jake Wong, Business Development. “We focus on value, not price. About 30 percent of our resources are invested in design and graphic creation.”