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Today’s consumers are eco aware, but the question facing brands and retailers is how much that is impacting purchasing decisions. The answer varies according to market.  In general, the most conmmitted consumers are active sports enthusiasts and Northern European consumers.  Globally, Millennials are more inclined to prefer fashion that has a sustainable component, as long as they don’t have to sacrifice on style – or price. The challenge for brands is that ...

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Fine gauge yarn with a dry hand feel in 65% extrafine merino/35% rayon viscose. From Top Line (China)Price: $45.5/kgMOQ:  30kg/color A chunky yarn (3 gg) with a hairy surface. In 86% Alpaca/14% nylon. From Orient Hongda (China)Price: $20/lb A cotton-rich yarn with a slightly hairy surface. In cotton (53%), nylon (32%), wool (5%), acrylic (7%) and spandex (3%). From Lugang (China) Fancy twist that's light weight and cuddly in 37% yak and 37% extrafine merino. From UPW (Hon...

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It started out as a sort of online garage sale.  Now it’s the second biggest (by sales) ecommerce marketplace in the US.  And 81% of what it sells is now new products.We’re talking about eBay, an ecommerce giant that surprisingly few are talking about.While you can still re-sell just about anything on eBay - either fixed price or with bidding - today the site is far more like Amazon than like its early days as a place peopled auction off random stuff from their basement or ...

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Knitwear becomes more sustainable by bringing in sustainable fibers.  These new yarns have all of the fashion impact, but less of the environmental impact.  Spinners have become very creative at finding ways to bring a sustainable aspect to yarn, either through blending with recycled fibers, using undyed fibers, and sourcing fibers from sustainable growers/suppliers.   Luxury yarn made from 95% recycled wool offers an option for sustainable knitwear. 5 gg. From UPW ...

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Heat-MX is a new development from Hanco Corporation (Korea) that aims to bring smarter performance to activewear and outerwear garments. “We can build functional garments which work well with our body without blocking the moisture evaporation while a pretty high level of outside precipitations would be blocked to enter into our body by using our HEAT-MX technologies,” said Sae Chang from Hanco. This is important because a high level of moisture condensation can make you fee...

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Vietnam is best known for manufacturing basic ranges of garments.  Even though in the South, around Ho Chi Minh City, factories are producing more sophisticated garments, most manufacturers are still focused on big volume orders of simpler styles. Kiara Garments, a state-of-the-art factory just two hours outside of Hanoi (in Nam Dinh province), is doing something different.   It specializes in making more complex mid-tier ladies tops and dresses.  Kiara is one of on...

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Outlet malls are playing a key role in China to help brands clear inventory – and bringing luxury labels to the mid-tier consumer. China’s consumers are becoming increasingly similar to shoppers in developed markets.  One sign of the nation’s retail evolution is the growing success of outlet malls. In 2002, China welcomed its first outlet mall.  However only recently has this retail model taken off.  Since 2016, outlet malls have been one of the few ret...

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“I see that there are three different groups of buyers right now,” said Brent Crossland.  “One group simply wants to know that the cotton they are using is grown sustainably.  A second group wants to take it a bit further.  They want to talk about some of the inititaives and advancements that sustainable cotton farmers are doing.  Then there’s a third group that wants something where they are more ‘invested’.  They want US cotton that ...

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Subscription services were hailed as the ‘next big thing’; the newest e-commerce launch that was going to revolutionize the way consumers shopped and in the process lay one more blow to traditional retail.Turns out, that’s not what’s happening.Recent consumer surveys show that the level of consumer adoption of subscriptions, outside of the entertainment category, is fairly low.  Less than a quarter of all consumers who made a digital purchase in the past 18 months ha...

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Traditional Brands to DNVBs:   “Welcome to Our World”Since the early days of the tech boom, executives at established brands and retailers have been justifiably envious of the business ‘playground’ that e-commerce start ups enjoyed, while they toiled away to meet quarterly profit targets.   Unlike shareholders, venture capitalists were looking to fund innovation and top line growth - with no immediate concern about profitability.  The goal:  ...

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