Seminars, Workshops & Conferences

Archive by tag: marketingReturn
Understanding the New Eco-Aware Consumer

Understanding the New Eco-Aware Consumer

Sustainability has been an industry buzzword nearly a decade.  What started out as a niche consumer segment, has now grown to include most Millennials and many Boomers and Seniors too!Come learn what today's eco-aware consumer wants.  Learn how their core values have been redefined, and how this is influencing what they purchase - and where they purchase it.We'll explore some of the new challenges that brands, retailers and manufacturers are facing - and we'll discuss some ...
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3 Consumer Attitudes that are Influencing Purchasing Decisions

3 Consumer Attitudes that are Influencing Purchasing Decisions

The consumer mindset has clearly changed.  It is continuing to evolve from consumption driven to experience/value driven and this is having an increasingly heavy impact on consumer purchases.While consumers have an unlimited number of choices, retailers are facing even greater competition. The geographic boundardies that used to give us some market protection are gone.  Today, it's all about the product and the experience surrounding that product.To get that right, brands and retai...
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