Seminars, Workshops & Conferences

The New Eco-Conscious Consumer:  Understanding This Emerging Market Segment

The New Eco-Conscious Consumer: Understanding This Emerging Market Segment

What started out as a niche consumer segment, has now grown to include most Millennials and many Boomers and Seniors too! Understanding what this market segment wants from both brands and retailers will be key to succeeding on the selling floor.

Come learn what today's eco-aware consumer wants.  Learn how their core values have been redefined, and how this is influencing what they purchase - and where they purchase it.

We'll explore some of the new challenges that brands, retailers and manufacturers are facing - and we'll discuss some of the new growth opportunities that this shift in the market is bringing.

We'll include examples of easy-to-implement strategies and tactics to help you and your company become a 'sustainability success story.'

Speaker:  Jane Singer, Director & Head of Market Intelligence at Inside Fashion

Date:  May 16, 2018

Time:  3:30 pm

Venue:  This seminar is being held at the KINGPINS HONG KONG SHOW trade fair at the InnoCentre, 72 Tat Fung Ave, Kowloon Tong, Kowloon, Hong Kong

 

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