The consumer mindset has clearly changed. It is continuing to evolve from consumption driven to experience/value driven and this is having an increasingly heavy impact on consumer purchases.
While consumers have an unlimited number of choices, retailers are facing even greater competition. The geographic boundardies that used to give us some market protection are gone. Today, it's all about the product and the experience surrounding that product.
To get that right, brands and retailers must understand what consumers want - and why.
Join us to get insights into the 'new consumer' . We'll talk about what's changed, what's still the same, and identify opportunities for brands and retailers.
Speaker: Jane Singer, Director & Head of Market Intelligence at Inside Fashion
Date: March 16, 2018
Time: 12:00 noon
Venue: This seminar is being held at the Fashion Acess trade fair at the Hong Kong Convention & Exhibition Centre