Retail News

H&M Does Conscious Eveningwear

H&M’s Conscious Exclusive range is back with a 10th-anniversary collection. The collection features the heady glamour of mysterious balls and dazzling parties from a bygone era, the collection fuses sumptuous after-dark sartorial hits with versatile wardrobe binders – and all through the lens of more sustainable fashion.

 

For the first time, recycled brass, recycled zinc and TENCELTM X REFIBRATM, a branded lyocell fibre partly made from waste cotton.

 

Romantic dresses play a starring role in this second edition of the Conscious Exclusive collection in 2019: the China blue rose-printed jacquard prom dress and the floor-sweeping dusty pink tulle gown are all-eyes-on-me statement pieces next to sequined harlequin-patterned, ribbon-tied minis – all made from recycled polyester blends.

 

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