Liverpool FC has opened its first official club store in Singapore, enabling fans across in Southeast Asia to purchase official LFC merchandise.

 

The concept store, which has opened its doors in Bugis Junction, is opening in conjunction with partner Weston Corp.

 

Fans also have the opportunity to personalise their official jerseys in the same way that supporters can do in-store at Anfield, with an exclusive in-store service that prints names and numbers in the official LFC font.

 

For example, in celebration of the upcoming Lunar New Year, the store is selling a range of football jerseys with players’ names in English as well as in Mandarin translation.