Reliance Industries Ltd. (India) has begun testing its new online shopping platform JioMart in a bid to compete with Amazon.
India's e-commerce market is expected to hit $200 billion by 2027.
Bloomberg has reported that JioMart will start off being open to select customers who pre-register and will offer 50,000 grocery products, free home delivery, and a no questions asked return policy.
JioMart is currently available in only three neighborhoods surrounding Mumbai, but with plans to have them take on Amazon they are sure to expand.
The New Agile Organization
(mouse over the video to adjust the volume)