Retail News

H&M Drops Billie Eilish Merch Collection

H&M (Sweden) has announced their merch collection for Billie Eilish, one of the biggest stars in music right now. The merch features the official logos of the 17-year-old singer-songwriter in oversized silhouettes and all the clothing has been made from materials sourced in a more sustainable way.

 

An important part of the Billie Eilish merch campaign belongs to Ines Alpha whose 3D makeup creations have been called revolutionary and the future of beauty. Having already worked with many well-known models, creatives and magazines, the Paris-based art director and 3D artist relished the opportunity to craft exclusive 3D effects for the campaign.

 

The Billie Eilish merch collection will be available worldwide in all stores carrying the Divided concept, as well as online at hm.com, from  January 2, 2020.

 

 

 

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