Benetton Group (Italy), known for its brighly colored knitwear, is expanding its precense in Myanmar.

 

The brand entered Myanmar in 2017.  With two stores currently located in prominent areas, Benetton is committed to further expand base in Myanmar in the coming decade.

 

Currently, Benetton has about 5,000 stores worldwide.

 

"We further expanded with the store in Yangon International Airport. We strongly believe that Myanmar market is extremely important for us as we have consumers who understand colors, timeless fashion and expect quality products. Benetton’s legacy of colors syncs beautifully with Myanmar’s youthfulness. We have interesting plans of expansion in Myanmar by 2020 and are looking forward to cater to the audience with our unique product offering," the brand said.