Retail News

H&M's SS '20 Collection Features Circular Innovation

H&M’s Conscious Exclusive collection returns for SS20 infused with the glamour of the Golden Age of train travel while taking circularity as its philosophy.


Alongside a host of sustainable processes and innovative fabrications, the collection is inspired by Le Train Bleu, the elegant sleeper train that ran from Calais to the Côte d’Azur in the 1920s.


Bringing together flamboyant evening gowns and gauzy day dresses, the collection features new sustainably sourced materials such as CIRCULOSE ®, a natural material produced from recycled textiles and RENUTM, a high-quality recycled polyester, as well as leftover stock fabrics from previous collections.



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Nigel Cabourn: Creator of Legendary Heritage Brands

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