Following an exclusive pre-drop of four dresses, H&M is delighted to announce that its collaboration with the Colombian designer Johanna Ortiz will launch in full this month. The 19-piece collection features the exotic colour palette, tropical florals and dramatic silhouettes that have become synonymous with Ortiz’s statement-making label. The main collection will launch in selected H&M stores and online on March 12.
Key pieces include the vibrant red floral maxi dress, the magenta midi dress in broderie anglaise, the black patterned floor-length column dress in viscose crepe – one of Ms. Ortiz’s personal favourites – and the ruffled wrap skirt in black and white cotton-poplin. Extravagant ruffles are an important design feature, even appearing on asymmetric swimsuits. There are also some more pared-back styles including a cotton-poplin tunic shirt and monochromatic blouses are palette-cleansing in their simplicity.
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