Retail News

Musto and Land Rover Extend Partnership

Musto and Land Rover Extend Partnership

Musto (UK) has signed a new long-term global partnership with auto maker Land Rover to produce and distribute a range of apparel, footwear and luggage.

 

The partnership is an extension of the 24-piece Above and Beyond collection that launched in September 2019.

 

The new collection has been manufactured with durability at its core, much like Land Rover’s New Defender, Musto said in a statement, while also featuring cutting-edge technology allowing the products to withstand even the harshest environments. Innovations in the range include the Land Rover Gore-Tex Parka which has three-layer Gore-Tex fabric and has waterproof, windproof and breathable capabilities. While the Welded-Thermo jacket features Recco integrated reflective antenna that helps rescue teams locate the wearer in difficult terrain.

 

The new range will be available from August 2020.

| Tags: | Return
Video

The New Agile Organization

(mouse over the video to adjust the volume)