Primark (UK) has collaborated with Italian sportswear brand Lotto in a new menswear capsule collection called Lotto X Primark.
This is the brand's first brand partnership for activewear.
The streetwear influenced collection for spring/summer 2020 features a monochrome colour palette with neon pops of colour alongside “eye-popping” prints that can be seen across shell suits and kit-inspired separates, including T-shirts, shorts, hoodies and sweatshirts.
The Primark x Lotto collection is available now, with prices ranging from 7 - 18 pounds.
The New Agile Organization
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