Luxury brands are realizing that food is perenial bestseller.  While sales of fashion have their ups and down, dining out seems to be on a steady upwards trajectory.

 

To that end LVMH has announced that it will be opening restaurants.  Next month it will open Le Café V, on the top floor of the new Louis Vuitton store in Osaka, Japan.

 

Last year LVMH acquired Belmond, a company that owns and operates a collection of exceptional hotel and luxury travel experiences in some of the world’s most inspiring and enriching destinations.

 

Meanwhile, shoppers will now be able to have 'breakfast at Tiffany's' when the new Blue Box Cafe opens next month in London at Harrod's.  A Blue Box Cafe opened in Tiffany's Shanghai, China store in late December 2019.

 

December also saw the opening of a Lanvin Cafe in Shanghai on the Bund.

 

At the Mercedes Me concept store in Shanghai, 1,500 sq. meters is devoted to food - with both Western and Sichuan cuisines on offer.

 

High-end cutlery company Zwilling JA Henckels has opened a restaurant on the top of its West Nanjing Road store in Shanghai.  The long waiting list for reservation bears testimony to the success of this concept.