Fashion brand Mufti  (India) is looking to double its revenue in the next five years by expanding its product range.

 

The brand will increase its average shop size from 700 sq. ft to 900-1,100 sq. ft.   Flagships will range from 1,500-2,000 sq. ft. in order to create a total brand experience in the stores.  In lower tier cities, it will still focus on smaller stores.

 

Mufti is expected generate revenues of $63 million this year, up 12.5 percent over its last fiscal year.  The brand is aiming to reach $126.5 million over the next five years and to boost annual growth to 15 percent.

 

Currently, the brand has 304 stores and has a presence in 110 large-format stores and 1,200 multi-brand stores.  Mufti is also available on several e-commerce platforms.