Archive by tag: sustainabilityReturn
The Greening of Pakistan

The Greening of Pakistan

Can one company change an entire industry? Muhammad Sohail has a vision for Pakistan’s textile industry and his company, Green Textiles International (GTI), is working with companies to help them find practical, commercially viable ways to become more sustainable.
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How Anubha is Using Innovative Technology to Drive Sustainability

How Anubha is Using Innovative Technology to Drive Sustainability

The demand for sustainable denim is being met by a new breed of mills that are being built from the ground up to meet the highest possible environmental standards. Anubha Industries, a specialist in denim and piece dyed fabric, is part of this new generation that is unburdened by legacy equipment and processes.  The mill was established in 2013 and from beginning has made sure that their entire production is sustainable. “All of our inputs are sustainable and managed through...
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How Denim Continues to Win Market Share

How Denim Continues to Win Market Share

In a hyper competitive market, jeans are finding new ways to remain on consumers’ shopping lists. Although jeans remain a fashion favorite, increasing competition from other casualwear options, as well as just the sheer number of denim brands in the market, has challenged brands and retailers to find new ways to keep their products exciting. “Today the two biggest challenges we face in the denim market are: Convincing the consumer, who already owns several pairs of jeans, t...
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Recycled Polyester Sees Steady Growth, but Apparel is Not the Key Driver

Recycled Polyester Sees Steady Growth, but Apparel is Not the Key Driver

From a slow start, this eco-friendly material is gaining consumer acceptance, and moving into new categories. Within a decade, sustainable products have evolved from ‘window dressing’ to ‘must haves’ for brands and retailers. One of the core ways that brands are introducing sustainability into their collections is through the use of recycled materials – primarily recycled polyester. Major international brands including Zara, H&M, Marks and Spencer, Levi&rsq...
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