Archive by tag: sportsReturn
Chinese Sports Brands are Gearing Up to Become Global Players

Chinese Sports Brands are Gearing Up to Become Global Players

Domestic sports brand Anta built a big international profile.China’s market is big, but so is the competition.  While fashion brands have the advantage of facing a much more fragmented market, with very few dominant players, for sports brands it's a different story. The nation’s local brands have found themselves going head-to-head with international power brands like Nike, Adidas, Puma and others.  However, now the underdogs have caught up – and are starting...
Read More
China’s Growing Sports Sector Lures Investors

China’s Growing Sports Sector Lures Investors

While still way behind developed nations, China’s sports sector is poised for massive growth.Aided by a national plan to boost the sports industry, sport-related businesses have attracted massive financing from private and corporate investors over the past two years.The sports entertainment and service sectors, which include businesses such as sports marketing, training, venue operation and sports tourism, are considered the industry's next frontier, with their growth linked to a shift...
Read More