Archive by tag: sleepwearReturn
Curve NY: Frontline Report
What People Were Saying… The U.S. consumer is very aware of fiber content. Business is good for smaller, niche brands. If you have the right product, buyers will not push too much on price. Physical retail is important – need customers to experience the products. Interestingly, there was almost no talk about sustainability.  What’s Selling Bold floral prints (jungle prints, tropical prints) Soft fabrics with lots of drape The difference is in the details (think...
Read More
Narrow Focus, Wider Margins
Creative, high quality, and targeting specific consumer needs has been the ticket to success for a growing number of small brands. New products that address specific consumer needs, unique designs, and better quality were the ‘asks’ at Curve NY (August 4-6, 2019). It was a big order to fulfill, however an increasing number of brands are meeting these new requirements. The rise of niche brands – and their importance in the market - can’t be overlooked. ...
Read More