Archive by tag: fiberReturn
How Denim Continues to Win Market Share

How Denim Continues to Win Market Share

In a hyper competitive market, jeans are finding new ways to remain on consumers’ shopping lists. Although jeans remain a fashion favorite, increasing competition from other casualwear options, as well as just the sheer number of denim brands in the market, has challenged brands and retailers to find new ways to keep their products exciting. “Today the two biggest challenges we face in the denim market are: Convincing the consumer, who already owns several pairs of jeans, t...
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Recycled Polyester Sees Steady Growth, but Apparel is Not the Key Driver

Recycled Polyester Sees Steady Growth, but Apparel is Not the Key Driver

From a slow start, this eco-friendly material is gaining consumer acceptance, and moving into new categories. Within a decade, sustainable products have evolved from ‘window dressing’ to ‘must haves’ for brands and retailers. One of the core ways that brands are introducing sustainability into their collections is through the use of recycled materials – primarily recycled polyester. Major international brands including Zara, H&M, Marks and Spencer, Levi&rsq...
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