Archive by tag: denimReturn
How Denim Continues to Win Market Share

How Denim Continues to Win Market Share

In a hyper competitive market, jeans are finding new ways to remain on consumers’ shopping lists. Although jeans remain a fashion favorite, increasing competition from other casualwear options, as well as just the sheer number of denim brands in the market, has challenged brands and retailers to find new ways to keep their products exciting. “Today the two biggest challenges we face in the denim market are: Convincing the consumer, who already owns several pairs of jeans, t...
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Kingpins HK: For Volume Players, It’s Still a Price Fight

Kingpins HK: For Volume Players, It’s Still a Price Fight

For the high end denim sector business is somewhere between ‘not bad’ to ‘very good.’   Not so for the volume end of the business, which continues to suffer. At Kingpins Hong Kong (May 24-25), market feedback from manufacturers and suppliers was very different than at the Amsterdam show in April. One of the key reasons was that the European market is focused on quality and innovation, while other markets are still pretty much price and volume driven. The hard re...
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Kingpins Amsterdam: A Stable Market Driven by Innovation

Kingpins Amsterdam: A Stable Market Driven by Innovation

Suppliers are relying on R&D to help them move away from price-focused selling The denim market is ready for a rebound! At Kingpins Amsterdam (April 20-21), manufacturers and suppliers took R&D even higher than in previous seasons, rolling out an extensive showing of interesting new developments – the kind of innovation that is set to stir up the denim market, and convince consumers to buy more jeans.No one’s denying that it’s a tough market, however, from the feed...
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Denim Searches for Growth in a Stable Market

After enjoying a solid market in 2016, mills are quite optimistic about 2017, despite the intensity of a highly competitive market.“The market has been stable this year and from what I see it is going stay the same next year,” Marcus Fung, director at Unique Denim told Inside Fashion.“The demand for denim fabric is steady, yet people keep looking for more cost-efficient products, and due to oversupply on the fabric side, it still is not easy,” added Andy Zhong, sales mana...
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Why Adding Value to Denim is a Win for Consumers and Retailers

The challenge for most retailers is getting consumers to buy one more pair of jeans. For suppliers it's about getting a little better margins on those jeans, while for consumers it’s all about finding a better fitting pair of jeans.Can we make jeans that meet the increasingly high standards that consumers are setting while at the same making them a more profitable category at retail and thus helping to reduce some of the price pressure upstream? Thanks to ongoing R&D from INVI...
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