Archive by tag: activewearReturn
Chinese Sports Brands are Gearing Up to Become Global Players

Chinese Sports Brands are Gearing Up to Become Global Players

Domestic sports brand Anta built a big international profile.China’s market is big, but so is the competition.  While fashion brands have the advantage of facing a much more fragmented market, with very few dominant players, for sports brands it's a different story. The nation’s local brands have found themselves going head-to-head with international power brands like Nike, Adidas, Puma and others.  However, now the underdogs have caught up – and are starting...
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How 361 Became Master of the Game

In 2016, 361 Degree’s total income increased 12.6 percent year on year to RMB 5.02 billion (US$0.74 billion), making it China’s fourth largest sportswear brand. Gross profit increased 15.7 percent year-on-year to RMB 2.11 billion (US$ 0.31), according to the company’s 2016 annual report.
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