$80 billion. Estimated annual sales generated by pop up shops
88%. As many as 88 percent of consumers are now ‘web-rooming’ – researching products online and then looking for a physical store where they can ‘try before they buy’. For retailers, the cost of a pop up can be a lot cheaper than the carry cost of sending out millions of dollars in merchandise (with free shipping) only get as much as 75 percent of back as returns 30 days later.
More brands are realizing that they need physical stores to create customer loyalty.
Physical stores let brands do valuable consumer research on trial collections. They are testing labs for product development.
It’s becoming more difficult to stand out online. Pop ups give brands much higher visibility.