Giordano:  Making Casualwear a Winner in the Middle East
Once overlooked by international retailers, the Middle East region is proving to be fertile ground offering a mix of tourism and a stable local consumer population.  One of the front runners in the Middle East retail race is Hong Kong-based casualwear retailer Giordano.The move was the brain child of Ishwar Chugani.   Working in Dubai with the ETA-Sascon-Star Group, a conglomerate which has interests in a wide range of industries, Mr. Chugani suggested that the company venture int...
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